Rebranding is insensitive!

I am really quite annoyed that Countdown has decided to spend a reported $400 million rebranding its NZ stores back to Woolworths.
This is really not fair when this supermarket chain is making good profits and people are struggling to buy basic groceries to feed their families. Actually, it’s quite insensitive of them.
We only have a Countdown supermarket in our town – and despite the fact I love all the local workers who run it, I think I will shop to another supermarket in town.
This move just wreaks of bad timing and insensivity and the chain not knowing or considering its market here in NZ.
K Rodden, Katikati.

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