The Hits has proudly supported the Sanitarium Weet-Bix™ Kids TRYathlon™ for over 15 years and is excited to continue this support for the 2024–2025 season.

TRYathlon is a Kiwi classic and has iconic status as the biggest triathlon series for children under 16.

Aiming to inspire a future generation of Kiwi athletes, the event is inclusive of all sporting abilities. Participants swim, cycle, and run around age-appropriate courses. Entries are open now for the upcoming season.

Starting with just 500 participants in 1992, the Sanitarium Weet-Bix™ Kids TRYathlon™ has become a schoolyard hit. This season, the 500,000th participant is expected to cross the finish line. Happening in 10 cities across the country, the Sanitarium Weet-Bix™ Kids TRYathlon™ encourages six—to 15-year-olds to get active and have fun as they work towards achieving a physical activity goal.

The Hits will cheer athletes on at each event, including The Hits’ local on-air crews and breakfast show hosts Jono Pryor, Ben Boyce, and Megan Papas.

“We’re stoked to see our talent immersed in the communities they connect with daily on air – the families, the schools, the wider community, our customers and of course, the kids! This partnership has stood the test of time simply because of the shared values between The Hits and Sanitarium,” the general manager of The Hits, Harriett Whiting, said.

“The Sanitarium Weet-Bix™ Kids TRYathlon™ began in 1992 and The Hits is such a key part of helping connect our communities,” Sanitarium National Marketing Manager NZ, Peter Davis said.

We can’t do it alone, and we’re so grateful for the support of our sponsors and partners, like New Zealand Media and Entertainment, who help bring the events to life. We’re looking forward to another successful season and seeing thousands more Kiwi kids give it their best.” The Sanitarium Weet-Bix™ Kids TRYathlon™ events run from November 2024 until March 2025. Further details are available here.