One person has died following a rescue from a cliff at Hahei Beach, in the Coromandel peninsula on Saturday night.

"Emergency services responded around 8.15pm," a police spokesperson said.

One person was located at the bottom of the cliff face in a critical condition, however they later died at the scene.

The second person was located trapped on the cliff uninjured.

"A Lines Rescue Team from Fire and Emergency New Zealand was deployed to retrieve them."

The death will be referred to the Coroner.