Mount Mainstreet’s leadership team is evolving, with Harris Williams stepping in as business improvement manager and Rae Baker as head of strategy and growth.

Williams, founder and managing director of Wisp Marketing Agency, offers expertise in marketing strategy and business development.

Baker is founder of Rebel Female and festival director of the Flavours of Plenty Festival, with a proven track record in leading events that drive community engagement and stimulate economic growth.

“It’s an exciting opportunity to bring our skillsets and experience to an organisation like Mount Mainstreet,” said Williams.

“We’re eager to collaborate with the members, building on the strong foundations already in place, and help our business community continue to thrive.”

Mount Mainstreet head of strategy and growth Rae Baker. Photo/Supplied.

The management team is supported by its volunteer board, a group of local business owners and landlords committed to championing the interests of their business community.

Williams takes over from Michael Clark, who stepped down to focus on the growth of his business, Polar Dessert Bar.

Plan Change 33

Williams said much of his work will be focused on advocacy, reflecting the collective position on matters including council decisions on commercial rates, potential increases to outdoor dining and alcohol licence fees, and possible parking charges that are impacting member businesses.

“In 2025, we will engage the new council to seek a review of Plan Change 33’s impact on the Mount town centre,” Williams said.

“Mount Mainstreet wants a new town centre plan developed by its members and the local community, recognising them as the passionate stakeholders best suited to protect the area’s uniqueness.”

Real momentum

Baker’s newly-established role is designed to enhance collaborative, city-wide opportunities.

“Mount Maunganui holds so much magic – it’s vibrant, creative, and fiercely local,” Baker said. “I’m passionate about helping our businesses and events thrive by providing collaborative opportunities that assist in our growth journey. There’s a real momentum here, and I’m excited to be part of it.”

Heading into the cooler season, Mount Mainstreet’s management team is focused on connecting with its loyal “Mountie” locals.

“Our slice of paradise is a hotspot for domestic and international tourism,” Williams said. “But for a large portion of the year, the locals are the heartbeat of our streets, and we want to ensure we foster that unique aspect of our community in everything we do.”

Where else?

He acknowledged that a difficult economy and increasing business costs had recently put pressure on Mount Maunganui businesses but maintains a positive outlook for 2025.

“Where else can you get immediate access to an award-winning beach, a natural gem in our maunga, all while immersing yourself in a vibrant community scene of local entrepreneurs offering boutique shopping, dining and services,” Williams said.

Looking ahead, the team is excited about upcoming free events, including the jazz festival at Easter and a Community Curling activation on April 23-24.

“Jazz at the Mount is always a great time, featuring live music at Te Papa o Ngā Manu Porotakataka, and a vintage car display at Coronation Park,” Williams said.

“There’s also a whole host of live gigs to catch within our hospitality establishments as part of Uptown Downtown all week, too. It’s a great way to get Mount Mainstreet involved in the festivities and bring people together.”