The London Spirits Competition is one of the world’s most competitive and respected events in the industry, with entries from more than 30 countries. Gin alone makes up 28% of all submissions.

This marks back-to-back wins for the young company, which also secured the same accolades in 2024 with its Clarity 2023 Gin.

Distiller and co-founder George White launched Clarity with distiller and co-founder fellow distiller Stephanie Downer in early 2023, driven by a vision to do things differently.

“We started with just two gins, a tiny shared workspace, and a whole lot of determination,” White said.

“We’ve faced challenges from every direction – recession pressures, supply costs, and even Trump’s tariffs complicating our export plans – but we’ve stayed true to making high-quality, honest spirits.”

Rather than using the standard industry method of distilling all botanicals together, Clarity individually distils each ingredient – from berries to bark – before blending them for a balanced, consistent result.

“Gin-making is like cooking,” Downer said.

“Some botanicals need a delicate hand, others a deeper, slower infusion. Distilling them separately gives us control and lets each flavour shine.”

Since launching, the duo has earned a string of international awards, including double gold in San Francisco, best London dry at the NZ Spirits Awards, and top honours in Australia.

They have also expanded their range to include vodka and navy gin, moved into a larger space, and secured national distribution across bars, restaurants and bottle stores.

“It hasn’t been easy,” Downer said. “We used to buy ingredients week-to-week because we couldn’t afford bulk orders.

“But in 2024, we finally took over our full space, upgraded equipment, and started contract recipe development to keep cash flowing. We’ve been hands-on with every step – even the label design.”

There are further expansion plans for Clarity Distilling but White said they remain focused on their founding principles.

“Our dream is to be a household name,” White said.

“Not just a special occasion gin, but your go-to spirit any day of the week.”