Potatoes New Zealand will be proudly celebrating the International Day of Potato on May 30, joining global efforts to recognise the significance of one of the world’s most important staple crops.

This year’s official theme — “Shaping history, feeding the future” — reflects the potato’s remarkable journey through time, from traditional farming communities to modern food systems.

It also underscores the crop’s vital role in sustainable agriculture, nutrition, and food security for current and future generations.

Potatoes New Zealand invites Kiwis to celebrate the International Day of Potato by enjoying local potatoes. Photo/Supplied.

Potatoes New Zealand CEO Kate Trufitt says the day is a timely reminder of the potato’s value — both historically and in the context of global food challenges.

“From ancient civilisations in the Andes to Aotearoa paddocks today, potatoes have shaped cultures, diets and now looking to the future, they will continue to be part of the solution for feeding a growing New Zealand population while supporting our potato growers," Trufitt said.

Trufitt said New Zealand’s potato industry contributes significantly to the national economy, with growers, processors, and exporters all playing a role in delivering high-quality, nutritious food to both local and international markets.

The theme of this year's International Day of Potato is “Shaping History, Feeding the Future”. Photo/Supplied.

“New Zealand growers are future-focused — innovating with sustainable practices and adapting to changing environments. International Day of Potato gives us the chance to honour their work and celebrate the mighty spud’s ongoing impact," Potatoes New Zealand chair Paul Olsen said.

Potatoes New Zealand invites Kiwis to celebrate the day by enjoying local potatoes, learning about their history, and recognising the people behind the produce.