It’s been a long time coming but Te Puke’s Heritage Plaza is finally getting a refresh.

The open area on Jellicoe St, in front of My Pharmacy and Te Puke Jewellers, was created as part of the town beautification project in the latter part of 2016 and early 2017.

It has been controversial almost from day one, partly because of the resulting loss of on-street parking spaces and also because of criticism that it is not an attractive space and, as a result, it is seldom used for anything more than walking to the pedestrian crossing.

Its transformation is due to begin next week when work starts on a green, welcoming space designed to encourage people to pause, connect and enjoy the town centre.

Estimated to take six weeks, the new design includes nikau palms, garden beds, lighting and new seating nooks.

The $200,000 project is a joint initiative between the Te Puke Community Board and Western Bay of Plenty District Council, with funding drawn equally from the board’s roading account and the council’s transportation budget.

Te Puke Community Board chairwoman Kassie Ellis said the project reflected the board’s commitment to improving public spaces and supporting a more vibrant town centre – while acknowledging that not everyone will see it the same way.

“Like any town project, there are always a range of views,” said Ellis.

“But the board believes this upgrade will add real value – creating a people-friendly space where locals and visitors can pause, connect and enjoy what our town centre has to offer.”

Designs were developed in 2024 by Bay of Plenty-based landscape architect Nichola Vague, and the final design approved in April 2025.

An artist’s impression of the new Heritage Plaza design. Image / Western Bay of Plenty District Council

Future artworks were also planned, with the support of local iwi Tapuika and Waitaha.

These would be developed to reflect a shared vision, upholding the identity, values, and histories of mana whenua through appropriate kōrero and artistic elements within the space.

The council’s director of transportation Calum McLean said the project reflected the value of strong local leadership and detailed planning.

“This is a great example of local vision being brought to life – led by the Community Board, shaped with iwi input, and delivered with council support.”

The upgrade will have a big impact on how people experience the town centre, he said.

“It’s great to see the community’s ideas taking shape – supported by the council’s role in delivery. Work is set to be completed by early August, weather permitting.

“We know Jellicoe St is a busy and important part of Te Puke, so we’ve worked closely with contractors to minimise disruption, keep footpaths open, and ensure safe access throughout construction.”

Work will take place between 7am-5pm Monday to Friday, with Saturday work (7am-1pm) if required.

The site and a small number of adjacent car parks will be temporarily closed during this time.

Keep up to date with progress at yourplace.westernbay.govt.nz/te-puke-heritage-plaza