The New Zealand wine industry is facing hundreds of millions of dollars in extra tariffs, in a blow for the sector.
US President Donald Trump last week imposed 15% tariffs on exports from New Zealand, up from the previously advised 10%.
The US is New Zealand’s largest wine export market, worth about $750 million a year.
NZ Winegrowers advocacy general manager Sarah Wilson told Herald NOW’s Ryan Bridge the tariff announcement was “very concerning”.
“We believe it will have a significant impact on our wine growers,” Wilson said.
“Your typical bottle of New Zealand wine six months ago, that tariff was about 10 cents and now we’re looking at more like $1.10.
“That’s $112m in extra tariffs that’s got to come from somewhere.”
Wilson said it would be a decision for each business as to how those tariffs would be absorbed.
“What I can say is the bigger the tariff the more difficult it’s going to be to absorb those costs.”
She said New Zealand was at a disadvantage from a tariff perspective as some of its competitors in the wine sector, including Australia, Chile and Argentina, faced lesser tariffs of 10%.
“What we’ve seen with these [tariff] announcements is that a lot of those countries are at different tariff rates from us… it’s that differentiation that’s a real concern.
“We’re still well placed because we have a strong reputation for the wine that we produce in New Zealand. We’re known for producing distinctive wines, sustainable wines – that hasn’t changed, but certainly from a tariff perspective it puts us at a disadvantage.”
Wilson said it was difficult to say if the tariff hike would affect export volumes to the US.
“We’ll certainly be keeping a watch out for that, but certainly we hope that the existing reputation that we’ve got will put us in good stead.”
The US was the second-largest export destination for New Zealand goods last year, with a total value of $9 billion, according to Stats NZ.
Trade expert Stephen Jacobi told the Herald last week the tariff was unjustified at 10%.
“And it’s now even more unjustified,” he said.
“We impose very few tariffs on the United States.”
He said the impact of the tariffs on New Zealand exports would depend on the individual sector.
New Zealand International Business Forum (NZIBF) executive director Felicity Roxburgh said the US tariff move would cause real pain for New Zealand exporters.
“What people have been talking about a lot is the competitive disadvantage relative to other partners...”
She said importers typically pay tariffs through customs agents when they pick up goods.
“But basically, people have contracts and that tariff is sometimes shared, sometimes passed back to the exporter, and sometimes the importer will absorb it and pass it on to the consumer.”



6 comments
Easy peasy
Posted on 05-08-2025 21:08 | By Batch
So as per the article with the 15% tariff imposed by Trump...= $1.10NZ tarriff a bottle of wine to the US...all the wine industry has to do is increase the price it selling to the US by .64c US a bottle...problem fixed!!
I don't get it yet.
Posted on 06-08-2025 07:51 | By Fred Bear
If the US tariff is a tax paid on our wine in the US. how does that increase costs to our wine exporters? They still sell their product to the US at the same price (?), and one would expect buyer-resistance from US shoppers - leading to likely lower sales to the detriment of our wine exporters. When Democrats regain control of the US, they will progressively remove the tariffs - tricky in that the cash raked in off US citizens is a cash-cow that's hard to kick out the door. This is virtually parallel to our quandary where our own government rakes in funds from GST on groceries.
USA is unstable, unpredictable, and petulant.
Posted on 06-08-2025 12:00 | By morepork
Instead of bleating about other countries getting a better deal, why not simply slowly cut exports to the USA and seek other, more stable, markets? Canada's approach against Trump's bullying is extremely successful; we should emulate it.
The world's wine trade is very competitive and we have a good reputation in it. We could certainly build markets in Asia and Africa. The EU is strictly protected but our wines are well liked in the UK.
For myself, I have already stopped buying meat products from the USA, and I'll stop buying more USA products as they are depleted in my house. (I like Jack Daniels, but I can find alternatives...)
Local wine growers should seek to expand local markets as well. I make it a policy to buy mainly Kiwi wines, with an occasional Spanish Rioja, German Gewurzetraminer, or Champagne (for special occasions).
Isolate Trump's USA.
@ morepork
Posted on 06-08-2025 15:47 | By Yadick
Try Nederberg red wine. It's a South African wine sold by Countdown/Woolworths. VERY nice indeed.
Cheers my friend.
@Yadick
Posted on 12-08-2025 13:12 | By morepork
I like Merlot for its full-bodied accompaniment to a decent steak. So, I picked up a Nederburg Merlot from Woolworth's and had it with a thick-cut sirloin, grilled medium rare.
It was excellent, and very much good value for the price.
I probably should have added Australia and South Africa as great red wine growers, in my original post, but I lived in Spain and Germany, so I am more familiar with those. (Spanish Rioja is usually very good, and so is their Tempranillo). Germany is better for white wines and I'm pleased to see NZ growers now producing fruity, lush Gewurzetraminer, that is perfect with seafood and risottos. Kiwi reds are world class now and we are well served by them.
Thanks for your tip.
Try "Campo Viejo" (The old paddock) Tempranillo, with steak, lamb chops, or roast beef. From Woolworths or New World. Outstanding!
@ morepork
Posted on 13-08-2025 17:19 | By Yadick
Oh my gosh. What time is dinner :-)
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