The streets of Ōmokoroa and Katikati are set to turn yellow with hope today as Daffodil Day returns for 2025.

The Cancer Society’s annual fundraiser raises funds to support those affected by cancer, which now affects one in three New Zealanders.

This year, the society has rallied the public in Western Bay of Plenty communities to “paint it yellow” on August 29.

Cancer Society fundraising events specialist Alyson Bowker said Katikati post-harvest operator Hume Pack-N-Cool was on board, hoping to repeat the success of its yellow-themed morning tea fundraiser with its staff last year.

A themed donut at Hume Pack-N-Cool’s Daffodil Day 2024 morning tea last year. Photo / Supplied

“Supporting Daffodil Day is our way to support our locals and do our bit for those in our community affected by cancer,” said the company’s human resources manager Frankie Hayes.

Also onboard was Ōmokoroa Point School, which held a mufti day fundraiser recently with a special video message – forming a giant heart on their school field captured by drone.

“We are appealing to the community to back us in any way they can – either by signing on to fundraise for us, or donating,” said Bowker.

In Katikati, Daffodil Day was being organised by long-time volunteers Glennis Sims and Monique Amor.

“I’ve been affected by cancer in my immediate family, and that is why I want to give a little back after they were looked after,” said Sims. “I’ve been helping with Daffodil Day for some time and each year I say it will be my last, but it is such a worthwhile cause to get behind.

“We get such great support from the community, and we have so many wonderful volunteers that come back each year, so I do too,” Sims said.

Hume Pack-N-Cool staff coordinated their outfits with yellow donuts for Daffodil Day 2024 – now they’re excited to up the ante this year. Photo / Supplied

Almost $10,000 was raised in 2024 across Ōmokoroa and Katikati communities, which was a substantial increase on the previous years’ takings.

“We’re excited to see how the campaign turns out, particularly in a little community like ours. “We’re proof that even small places can make a difference,” said Bowker.

How to support Daffodil Day: