Tauranga gallery smashes targets

It was a record year for the Tauranga Art Gallery, with 66,270 people perusing, admiring and reflecting upon 23 exhibitions during 2014-15 financial year.

The gallery smashed well surpassed its performance target of attracting 55,000 visitor through its doors, plus the target of staging 15 exhibitions during that same period.


The Tauranga Art Gallery. Photo: File

Of particular note, the Tauranga City Council controlled organisation also secured 24.5 per cent of its revenue from non-council sources, compared to a target of 20 per cent that was set.

This was achieved by attracting sponsorship, grants and donations, and revenue from events and exhibitions, while retail sales also increased.

Director Karl Chitham has put the gallery's success down to two major factors.

'We've over achieved in most areas over the 2014-15 financial year and it comes down to the gallery's amazing staff and the solid direction set by former director Penny Jackson,” explains Karl.

Karl took over directorship in July of this year and has thus far enjoyed the challenge of finding his feet at the gallery and in Tauranga.

He says there's been a big learning curve during this time, but it's been a smooth process aided by the gallery's staff who have been fantastic to work with.

'One satisfying thing about working here is getting to know a new community and city, and finding out what's exciting about the place that I have come to, particularly in terms of arts and culture.”

With the high turnover of quality exhibitions housed at the gallery, you would think it would be difficult for Karl to pick his favourite – and you'd be right, because he has three.

When Karl first arrived at the gallery he particularly enjoyed the exhibition by local artist Darcel Apelu, who also did a series of performance pieces alongside her installation work.

This was a real highlight for the gallery director because it drew a new audience into the gallery, particularly the Pacific audience.

'At the moment we also have the Talisman Project, which is another big sculptural installation and it's got an element to it where people can come in and make their own talisman.

'That's been really popular, particular with families, and people can either take their talisman with them or hang them on the wall. So we have an amazing installation of talismans made by visitors hanging on the wall too.”

Karl is also eagerly awaiting the upcoming exhibition Tungaru: The Kiribati Project, which will highlight what's happening in the Pacific, especially on the small atoll nation of Kiribati.

Another success for the gallery was exceeded the number of education programmes it runs for school children, with 8,694 visits surpassing the target of 6,000.

Another big accolade: the gallery was the only venue in New Zealand selected to show the Wildlife Photographer of the Year exhibition which featured over 100 photographs on loan from the Natural History Museum in London.

The Tauranga City Council is delighted with the gallery's performance and leadership, with Councillor Leanne Brown describing it as an 'exceptional year for this city asset”.

They will continue to exhibit the finest of art available with an emphasis on New Zealand, both historical and contemporary, says Leanne.

'The staff and management team can be credited for this ongoing success.

'We are looking forward to the year ahead as the gallery continues to connect art and people, create a sense of belonging and ownership of Tauranga's culture; and develop and maintain an art collection provided by artists with a connection to the Bay of Plenty,” adds Leanne.

9 comments

The headline should read...

Posted on 21-09-2015 19:09 | By How about this view!

Tauranga empty space is STILL 75% funded by ratepayers! If we were to take away the increased numbers of school children from those that are "perusing, admiring and reflecting upon" It would surprise me if the numbers in attendance were into double figures per day. Which leaves one glaring question... What is the daily income from this prime piece of central Tauranga real estate?


Confused?

Posted on 21-09-2015 21:46 | By Politically Incorrect

I think someone is confused about what an asset is. Something that costs the city and therefore rate payers money is a liability, not an asset. I don't much care about art, it has its place but I believe galleries and the like should be private enterprises only, as it is only appreciated by a small number of people, probably only a tiny percentage of whom actually live in Tauranga and therefore is not a core city service. I don't know anyone in the real world who would consider a 75% loss a success, no matter how many people come through the door.


The

Posted on 22-09-2015 06:58 | By Capt_Kaveman

Donation box needs more exposure, and as for 20% what a joke, the target should be 80%, i still want to know whos pockets are being filled with this nonsense


No it doesn't

Posted on 22-09-2015 10:43 | By Annalist

The "target" set when the gallery was first proposed was that ratepayers would only contribute a one-off $1 million. That "promise" has not eventuated and now ratepayers contribute nearly $1 million every year. When the original commitment is met, then the gallery will have met its target. When the extra payments are paid back, then it will have exceeded its target in my opinion. Very unlikely I think.


Fantastic Result Well Done

Posted on 22-09-2015 11:10 | By Lizzie Bennet

For the detractors out there, a vibrant cultural life in a city is a sign of a balanced civilised society. There is more to life than drains and roads and personally I believe the council has a role to play in the artistic life of the community. The gallery has achieved a high standard on very little money and should be applauded. Sir Laurence Olivier said 'I believe that in a great city or even a small city or a village, a great theatre is the outward and visible sign if an inward and probable culture.' The same could also be said of an art gallery.


Smoke and Mirrors

Posted on 22-09-2015 11:55 | By The author of this comment has been removed.

It is not the numbers through the door to look at the "art", but unfortunately the revenue being generated. I see any primary school children going through the door, are they actually paying to view? We expect accountability, after all it is the ratepayer who has funded this.


Overit

Posted on 22-09-2015 13:04 | By overit

I truelly believe there should be a gold coin admission fee. $2 at least for adults, $1 for children. Its not much but would help the ratepayer some.


Reduce the Subsidy

Posted on 22-09-2015 14:01 | By Jitter

As the revenue from non TCC sources amounts to 24.5% then the annual ratepayer subsidy should be reduced accordingly. Increase revenue by introducing a door charge of $5.00 per person and $2.50 for pensioners and children. It's time the gallery was run on a proper financial footing instead of expecting grants and subsidies from all and sundry to carry it through. Reduce the burden on the ratepayer.


Lizzie Bennet

Posted on 22-09-2015 15:12 | By How about this view!

Unfortunately for the majority, many if not all councils listened to the vocal MINORITY groups. These groups generally believe that they KNOW what is good for everyone else. In other words the egotist snobs and arrogant Blowhards in our community have something in common with our Councillors... The desire to spend other peoples money, without thought to the economic ramifications for the plebs around them. To those that derive unbounded pleasure from "perusing, admiring and reflecting upon" paint or disparate media, I suggest that you band together, pool your resources and develop your own Shangri-la, but please don't expect an easy ride from those of US that are paying for YOUR recreation.


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