When did we go from ‘Black Friday’ to ‘Black Friday and Cyber Monday’ to full-on ‘Black November’?

I’ve been getting emails for ‘Black Friday’ sales since the beginning of November and it only got worse the closer we got to actual Black Friday.

With 46 emails in two days telling me to “get in quick” before Black Friday deals are “gone forever”, it’s beyond a joke.

I understand that businesses feel the need to get out ahead of the competition, but starting Black Friday sales on November 1 is maybe a step too far.

Do we even really know the origins of the ‘holiday’ or is it just another cash grab for big businesses? I’ve not seen many ‘mom and pop’ establishments run Black Friday sales, and I think that tells you something. It’s the small businesses we should be supporting when we can; who have low margins year-round and not just for an American ‘holiday’.

Just my two cents – which won’t be discounted come this Friday.

F McGraf, Katikati.