Dansey Rd near Rotorua is closed due to a serious crash.

Police were called to the two-vehicle crash about 8am.

There are thought to be serious injuries, a statement said.

There is a police cordon at the SH5/Dansey Rd intersection and traffic is being diverted on to State Highway 5.

Motorists are asked to take alternative routes if possible.

Members of the public have been speaking to the police at the cordon, a reporter at the scene said.

Several cars are parked near the intersection.