Tauranga MP Sam Uffindell is marking three years in Parliament, reflecting on the challenges, triumphs, and lessons learned since entering central government.
Uffindell was elected in a byelection in June 2022, after the resignation of former MP Simon Bridges. Representing the National Party, he has served as Tauranga’s voice in Wellington since August 2, 2022.
“It’s a real honour to represent the people of Tauranga,” Uffindell said.
“You get to meet some amazing people, hear their stories, and advocate for them.”
Dramatic difference
Reflecting on the personal side of the role, Uffindell said some of the most memorable moments have been when he’s been able to help constituents in deeply meaningful ways.
“Some of the most touching parts about being an MP are when you make a dramatic difference in someone’s life – whether it’s helping secure a visa for a loved one or navigating a life-changing situation.
“People come back to tell me how much it meant to them. They’re often in tears. Those are the moments that stay with you.”
One highlight has been his involvement in helping drive Tauranga/Western Bay of Plenty regional deals forward.
“We’ve worked hard advocating to ministers, ensuring they understand how important this region is. It’s been a collective effort, and I’m grateful to local councils and everyone else in Tauranga who’ve helped push it through.”
Balancing political life with family responsibilities has been one of the tougher aspects of the role. Uffindell is the father of three young children aged 8, 6, and 4, and he credits his wife Julia for her unwavering support.
Julia
“The real heroes are the families at home. Julia does an incredible job keeping everything afloat managing the household and a small business while I’m away a few days each week. Frankly, without her strength and perseverance, I couldn’t do what I do.
“We’ve had to make sure we take time away with each other and talk about things, focusing on what’s important. I think it’s actually strengthened our relationship.”

Sam Uffindell is the father of three young children aged 8, 6, and 4, and he credits his wife Julia for her unwavering support. Photo / Supplied.
Uffindell says representing Tauranga continues to be a deeply rewarding experience.
“I love being the local MP – it’s the part of the job that brings me the most joy.”
Lessons
Uffindell was thrust into the national spotlight soon after taking office, when past allegations of misconduct during his school years surfaced.
The revelations sparked a political firestorm and intense media scrutiny, testing both his resilience and public standing early in his parliamentary career.
“Those early days in Parliament taught me a lot. Although you can make mistakes when you’re younger, the important thing is you stand up, you’re accountable, you’re available and you apologise.
“And learn from your mistakes. I stood up and did that. The people in Tauranga showed faith in me and sent me back to Wellington. I’m grateful for that.”
He’s also been vocal on local issues, championing transparency and responsible governance.
“I’ve pushed hard on accountability, especially in relation to the terrible deal ratepayers got with the Tauranga Marine Precinct. Senior ministers, including the Prime Minister, have taken notice of wasteful council spending.
“At the end of the day, that’s ratepayers’ money – and people in our community are doing it tough. They don’t need extra financial burdens.”

Tauranga MP Sam Uffindell reflecting on the last three years. Photo / Rosalie Liddle Crawford
As chair of the Health Select Committee, Uffindell is directly involved in shaping the country’s healthcare policies.
He acknowledges ongoing pressure on the health system, particularly in mental health.
“There’s never been more money invested in health than there is now. We’ve seen a big uplift in primary and community care.
“But we also know many groups on the ground are struggling to access the resources they need to make an impact.”
A big supporter of the Graeme Dingle Foundation and Live for More, which provides surf-based therapy to at-risk youths, Uffindell has spent several days with both organisations.
“What they do works, they change people’s lives, and I have nothing but respect, good words and support for what they do.”
Respect
Uffindell also chairs the cross-party AI Caucus, established by Judith Collins, aimed at educating MPs on the opportunities and risks of artificial intelligence.
“We’ve brought in global experts – from Microsoft, Apple, the Data Iwi Leaders Group – so Parliament understands what’s at stake. It’s vital New Zealand doesn’t get left behind in this space.”
In addition, he co-chairs the New Zealand-Middle East and Africa Inter-Parliamentary Friendship Group, helping foster relationships with 15-20 nations and chairs the Information Systems and Technology (IST) Subcommittee.
“I lead a very busy parliamentary life,” said Uffindell.
Uffindell is firm that at the core of his approach to politics is a belief in treating everyone with respect.
“I help whoever comes to me – it’s my job. I try to connect and talk with people, no matter who they are or what their situation is.
“It doesn’t matter whether you’ve got nothing or everything. I treat everyone exactly the same, and I appreciate when that respect is mutual.”



4 comments
If I may.........
Posted on 09-08-2025 21:13 | By groutby
suggest, Sam may wish to put more emphasis on pushing his 'profile' a bit, maybe a lot more.
We know they are both doubtless working hard but between them local BOP MP Tom Rutherford is always in the news, pushing himself forward and gives the impression (IMO) of seriously working for his electorate...(yup, my electorate)...but I rarely hear from Sam in the media and hope he isn't shying away from potential bad publicity from those 'early days'...and as a public servant, surely it is important to be in the news regularly ( mainly for good reasons)....and I have no doubts that the effort is going in, but even though Tauranga has been a relatively 'safe' seat, this is no time for complacency..but..just my opinion...
@ groutby
Posted on 10-08-2025 12:56 | By Yadick
And a good opinion expressed here.
I too have had the same thoughts about Sam's visibility and work.
You put this very diplomatically. Well stated.
3 years
Posted on 11-08-2025 12:51 | By surfsup
Have to say I'm struggling to fathom what he has done in 3 years that has improved Tauranga . Certainly not parking with the newly introduced charges--yes its a Council charge but I would like to think Sam would express his concerns over the charges being imposed along with the rates rise. Business confidence-- nope, downtown is still a ghost town, and general consensus seems to be things are no better.
none event here
Posted on 11-08-2025 13:34 | By 2up
Following on from Simon Bridges legacy.
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