Kiwifruit marketing company Zespri has announced it expects to cut 65 jobs and will not be replacing a further 70.

In a statement to NZ Herald, the company’s chief executive officer Jason Te Brake said the proposed changes were a response to the “evolving challenges and opportunities ahead”.

“As we look to the future, it’s clear that continuing to deliver leading value to the industry will require a refreshed approach.”

The fruit marketer said it expects to begin consultation with staff next week, continuing into early October.

Executive officer for grower and industry engagement Tracy McCarthy and chief supply chain officer Tim Mackle will lead discussions with industry partners about the changes.

“It’s important to note that while we will reduce roles overall, we will also need to invest in different strategic capabilities for the long term.”

The announcement follows Zespri’s recent leadership and organisational restructurings, building on the company’s 2035 strategy.

Te Brake said the company’s mission to “provide sustainable long-term returns to our growers” remains the same.

He reiterated Zespri’s commitment to giving this season’s growers the best value.