Nearly 80 per cent of New Zealanders are concerned about how their identity is managed online, Digital Identity NZ executive director Andrew Weaver will tell an international business conference in Singapore this week.

Andrew has been invited to speak at the Seamless Asia summit and says one of the major digital concerns for Kiwis is transparency and control.

'A total of 85 per cent of people simply do not know what organisations are doing with the personal information that is entrusted to them, and they are concerned about who has access to it and who may be making money from it.

'Only one in 20 New Zealanders feels confident about their rights when dealing with organisations online. For those who don't feel confident, 58 per cent say they don't know how to protect themselves.

'The figures are more disturbing for those who do have an understanding of security and privacy concerns, with 68 per cent of people saying that they find it hard to protect themselves online because they do not have the necessary tools to do so.

'These sentiments are further highlighted when people are asked if they like the idea of being more in control of their digital identity, with 93 per cent of people saying yes.

'We recently commissioned a survey which found that 89 per cent of people were worried about their data being shared with a third party without their permission. And 88 per cent of people were worried their credit cards would be stolen and their personal data being leaked or hacked online.”

Andrew says Digital Identity NZ wants to see people in control and ownership of their digital identity, as personal information and data is rightly owned by the individual.

He wants to enable people to participate in the economy and society more easily with confidence and choice – this is about ease of access, as well as transparency and control.

'Our research survey showed a very large gap between what people want to see and what they are offered now.

'This highlights some significant paradigm shifts that we as a nation must address with some urgency. Personal data must be the property of every individual.

'This is a very important conference because the Asia Pacific region accounts for 40 per cent of global e-commerce sales and by 2025, online sales are predicted to be worth $88 billion,” he says.

New Zealanders consider personal information or data in areas such as a driver's licence or passport, transactions, contact details, names and addresses, employment details, online browsing, marital status, loyalty card usage, demographic details, photos and videos uploaded, date from apps, social media activity and posts and heritage and ancestry.

Digital Identity NZ is part of the NZ Tech Alliance and is seeking improve how digital identity is perceived and managed.